{"title":"Primary","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with a blend of premium New Zealand wool, these deliciously soft rugs invite you to tap into your senses through their immersive and rich solid colors.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"wool-hand-loomed-rug-primary-in-sky","title":"Primary in Sky","description":"\u003c!-- details --\u003e\n\u003cp\u003eA light, airy blue - Sky feels ethereal, like a wave of calm on a bright, clear morning. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSky is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: cornflower blue\u003c\/li\u003e\n\u003cli\u003eDue to its handmade nature a 5% variance in size, color and texture is to be expected.\u003c\/li\u003e\n\u003cli\u003eWe highly recommend adding a rug pad for stability, comfort, and longevity. Trust us—it’s worth it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSky is a hand-loomed wool rug in a calm and cool expansive blue. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Sky \/ 6' x 9'","offer_id":44452421140579,"sku":"SHBR12PRIBL6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Sky \/ 8' x 10'","offer_id":44452421173347,"sku":"SHBR12PRIBL8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Sky \/ 9' x 12'","offer_id":44452421206115,"sku":"SHBR12PRIBL9X12","price":1439.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/SHBR12PRIBL-5-context.jpg?v=1789593402"},{"product_id":"wool-hand-loomed-rug-primary-in-cocoa","title":"Primary in Cocoa","description":"\u003c!-- details --\u003e\n\u003cp\u003eVelvety chocolate - Cocoa feels indulgent, like a sweet, warm treat during the chill of winter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCocoa is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: puce brown\u003c\/li\u003e\n\u003cli\u003eDue to its handmade nature a 5% variance in size, color and texture is to be expected.\u003c\/li\u003e\n\u003cli\u003eWe highly recommend adding a rug pad for stability, comfort, and longevity. Trust us—it’s worth it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCocoa is a hand-loomed wool rug in a deep and decadent brown hue.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Cocoa \/ 6' x 9'","offer_id":44452421238883,"sku":"SHBR12PRIBR6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Cocoa \/ 8' x 10'","offer_id":44452421271651,"sku":"SHBR12PRIBR8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Cocoa \/ 9' x 12'","offer_id":44452421304419,"sku":"SHBR12PRIBR9X12","price":1439.0,"currency_code":"USD","in_stock":true},{"title":"Cocoa \/ Swatch","offer_id":44548242767971,"sku":"FAKE-PSW-SHBR12PRIBR","price":719.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/SHBR12PRIBR-5-context.jpg?v=1789593381"},{"product_id":"wool-hand-loomed-rug-primary-in-cream","title":"Primary in Cream","description":"\u003c!-- details --\u003e\n\u003cp\u003eSilky smooth vanilla - Cream feels light and airy, like soft serve on a warm summer night.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCream is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: cream, warm vanilla beige\u003c\/li\u003e\n\u003cli\u003eDue to its handmade nature a 5% variance in size, color and texture is to be expected.\u003c\/li\u003e\n\u003cli\u003eWe highly recommend adding a rug pad for stability, comfort, and longevity. Trust us—it’s worth it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCream is a hand-loomed wool rug in a satisfying, warm vanilla hue.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Cream \/ 6' x 9'","offer_id":44452421337187,"sku":"SHBR12PRICO6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 8' x 10'","offer_id":44452421369955,"sku":"SHBR12PRICO8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 9' x 12'","offer_id":44452421402723,"sku":"SHBR12PRICO9X12","price":1439.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ Swatch","offer_id":44543236112483,"sku":"FAKE-PSW-SHBR12PRICO","price":719.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/SHBR12PRICO-5-context.jpg?v=1789593356"},{"product_id":"wool-hand-loomed-rug-primary-in-grass","title":"Primary in Grass","description":"\u003c!-- details --\u003e\n\u003cp\u003eSprouting, leafy greens - Grass feels joyful, like a soft breeze grazing through rolling hills.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrass is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: moss green\u003c\/li\u003e\n\u003cli\u003eDue to its handmade nature a 5% variance in size, color and texture is to be expected.\u003c\/li\u003e\n\u003cli\u003eWe highly recommend adding a rug pad for stability, comfort, and longevity. Trust us—it’s worth it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eGrass is a hand-loomed wool rug in a springy green with olive undertones. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Grass \/ 6' x 9'","offer_id":44452421435491,"sku":"SHBR12PRIGR6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Grass \/ 8' x 10'","offer_id":44452421468259,"sku":"SHBR12PRIGR8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Grass \/ 9' x 12'","offer_id":44452421501027,"sku":"SHBR12PRIGR9X12","price":1439.0,"currency_code":"USD","in_stock":true},{"title":"Grass \/ Swatch","offer_id":44548231463011,"sku":"FAKE-PSW-SHBR12PRIGR","price":719.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/SHBR12PRIGR-5-context.jpg?v=1789593338"},{"product_id":"wool-hand-loomed-rug-primary-in-berry","title":"Primary in Berry","description":"\u003c!-- details --\u003e\n\u003cp\u003eA soft, fuzzy red - Berry feels enticing, like rose petals or berries picked at peak perfection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBerry is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: rust red, faded brick\u003c\/li\u003e\n\u003cli\u003eDue to its handmade nature a 5% variance in size, color and texture is to be expected.\u003c\/li\u003e\n\u003cli\u003eWe highly recommend adding a rug pad for stability, comfort, and longevity. Trust us—it’s worth it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBerry is a hand-loomed wool rug in a soft red with earthy undertones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Berry \/ 6' x 9'","offer_id":44452421533795,"sku":"SHBR12PRIRE6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Berry \/ 8' x 10'","offer_id":44452421566563,"sku":"SHBR12PRIRE8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Berry \/ 9' x 12'","offer_id":44452421599331,"sku":"SHBR12PRIRE9X12","price":1439.0,"currency_code":"USD","in_stock":true},{"title":"Berry \/ Swatch","offer_id":44548233298019,"sku":"FAKE-PSW-SHBR12PRIRE","price":719.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/SHBR12PRIRE-5-context_578fb34c-7388-4476-b11f-913cd19aa2c6.jpg?v=1789593280"},{"product_id":"wool-hand-loomed-rug-primary-in-cream-swatch","title":"Primary in cream swatch","description":"\u003c!-- details --\u003e\n\u003cp\u003ePrimary in Cream  12\" x 12\" Swatch. Silky smooth vanilla - Cream feels light and airy, like soft serve on a warm summer night.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCream is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: cream, warm vanilla beige\u003c\/li\u003e\n\u003cli\u003eSlight variations in color, length, weave, and pile height may occur between swatches and finished products due to their handmade nature\u003c\/li\u003e\n\u003cli\u003eSwatches ship free\u003c\/li\u003e\n\u003cli\u003eOnce shipped, you'll receive a $20 gift card towards your next order in lieu of free returns per swatch ordered\u003c\/li\u003e\n\u003cli\u003eIf you're ready to purchase the real thing, click \u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/products\/wool-hand-loomed-rug-primary-in-cream\"\u003ehere\u003c\/a\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCream is a hand-loomed wool rug in a satisfying, warm vanilla hue.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Cream","offer_id":44572203516003,"sku":"SHBR12PRICOSWATCH","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/swatch-SHBR12PRICO-1-ove-vnew.jpg?v=1788966542"},{"product_id":"wool-hand-loomed-rug-primary-in-grass-swatch","title":"Primary in grass swatch","description":"\u003c!-- details --\u003e\n\u003cp\u003ePrimary in Grass  12\" x 12\" Swatch. Sprouting, leafy greens - Grass feels joyful, like a soft breeze grazing through rolling hills.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrass is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: moss green\u003c\/li\u003e\n\u003cli\u003eSlight variations in color, length, weave, and pile height may occur between swatches and finished products due to their handmade nature\u003c\/li\u003e\n\u003cli\u003eSwatches ship free\u003c\/li\u003e\n\u003cli\u003eOnce shipped, you'll receive a $20 gift card towards your next order in lieu of free returns per swatch ordered\u003c\/li\u003e\n\u003cli\u003eIf you're ready to purchase the real thing, click \u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/products\/wool-hand-loomed-rug-primary-in-grass\"\u003ehere\u003c\/a\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eGrass is a hand-loomed wool rug in a springy green with olive undertones. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Moss","offer_id":44572203548771,"sku":"SHBR12PRIGRSWATCH","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/swatch-SHBR12PRIGR-1-ove-vnew.jpg?v=1788966546"},{"product_id":"wool-hand-loomed-rug-primary-in-sky-swatch","title":"Primary in sky swatch","description":"\u003c!-- details --\u003e\n\u003cp\u003ePrimary in Sky  12\" x 12\" Swatch. A light, airy blue - Sky feels ethereal, like a wave of calm on a bright, clear morning. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSky is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: cornflower blue\u003c\/li\u003e\n\u003cli\u003eSlight variations in color, length, weave, and pile height may occur between swatches and finished products due to their handmade nature\u003c\/li\u003e\n\u003cli\u003eSwatches ship free\u003c\/li\u003e\n\u003cli\u003eOnce shipped, you'll receive a $20 gift card towards your next order in lieu of free returns per swatch ordered\u003c\/li\u003e\n\u003cli\u003eIf you're ready to purchase the real thing, click \u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/products\/wool-hand-loomed-rug-primary-in-sky\"\u003ehere\u003c\/a\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSky is a hand-loomed wool rug in a calm and cool expansive blue. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Sky","offer_id":44572203581539,"sku":"SHBR12PRIBLSWATCH","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/swatch-SHBR12PRIBL-1-ove-vnew.jpg?v=1788966517"},{"product_id":"wool-hand-loomed-rug-primary-in-berry-swatch","title":"Primary in berry swatch","description":"\u003c!-- details --\u003e\n\u003cp\u003ePrimary in Berry  12\" x 12\" Swatch. A soft, fuzzy red - Berry feels enticing, like rose petals or berries picked at peak perfection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBerry is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: rust red, faded brick\u003c\/li\u003e\n\u003cli\u003eSlight variations in color, length, weave, and pile height may occur between swatches and finished products due to their handmade nature\u003c\/li\u003e\n\u003cli\u003eSwatches ship free\u003c\/li\u003e\n\u003cli\u003eOnce shipped, you'll receive a $20 gift card towards your next order in lieu of free returns per swatch ordered\u003c\/li\u003e\n\u003cli\u003eIf you're ready to purchase the real thing, click \u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/products\/wool-hand-loomed-rug-primary-in-berry\"\u003ehere\u003c\/a\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBerry is a hand-loomed wool rug in a soft red with earthy undertones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Brick","offer_id":44572203614307,"sku":"SHBR12PRIRESWATCH","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/swatch-SHBR12PRIRE-1-ove-vnew.jpg?v=1788966551"},{"product_id":"wool-hand-loomed-rug-primary-in-cocoa-swatch","title":"Primary in cocoa swatch","description":"\u003c!-- details --\u003e\n\u003cp\u003ePrimary in Cocoa  12\" x 12\" Swatch. Velvety chocolate - Cocoa feels indulgent, like a sweet, warm treat during the chill of winter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCocoa is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: puce brown\u003c\/li\u003e\n\u003cli\u003eSlight variations in color, length, weave, and pile height may occur between swatches and finished products due to their handmade nature\u003c\/li\u003e\n\u003cli\u003eSwatches ship free\u003c\/li\u003e\n\u003cli\u003eOnce shipped, you'll receive a $20 gift card towards your next order in lieu of free returns per swatch ordered\u003c\/li\u003e\n\u003cli\u003eIf you're ready to purchase the real thing, click \u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/products\/wool-hand-loomed-rug-primary-in-cocoa\"\u003ehere\u003c\/a\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCocoa is a hand-loomed wool rug in a deep and decadent brown hue.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Default Title","offer_id":44572203647075,"sku":"SHBR12PRIBRSWATCH","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/swatch-SHBR12PRIBR-1-ove-vnew.jpg?v=1788966539"},{"product_id":"wool-hand-loomed-rug-primary-swatch","title":"Primary swatches","description":null,"brand":"Revival Rugs","offers":[{"title":"Brick","offer_id":44572203614307,"sku":"SHBR12PRIRESWATCH","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Cream","offer_id":44572203516003,"sku":"SHBR12PRICOSWATCH","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Moss","offer_id":44572203548771,"sku":"SHBR12PRIGRSWATCH","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Sky","offer_id":44572203581539,"sku":"SHBR12PRIBLSWATCH","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/swatch-SHBR12PRIRE-1-ove-vnew.jpg?v=1788966551"},{"product_id":"wool-hand-loomed-rug-primary","title":"Primary","description":null,"brand":"Revival Rugs","offers":[{"title":"Berry \/ 6' x 9'","offer_id":44452421533795,"sku":"SHBR12PRIRE6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Berry \/ 8' x 10'","offer_id":44452421566563,"sku":"SHBR12PRIRE8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Berry \/ 9' x 12'","offer_id":44452421599331,"sku":"SHBR12PRIRE9X12","price":1439.0,"currency_code":"USD","in_stock":true},{"title":"Berry \/ Swatch","offer_id":44548233298019,"sku":"FAKE-PSW-SHBR12PRIRE","price":719.0,"currency_code":"USD","in_stock":false},{"title":"Cocoa \/ 6' x 9'","offer_id":44452421238883,"sku":"SHBR12PRIBR6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Cocoa \/ 8' x 10'","offer_id":44452421271651,"sku":"SHBR12PRIBR8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Cocoa \/ 9' x 12'","offer_id":44452421304419,"sku":"SHBR12PRIBR9X12","price":1439.0,"currency_code":"USD","in_stock":true},{"title":"Cocoa \/ Swatch","offer_id":44548242767971,"sku":"FAKE-PSW-SHBR12PRIBR","price":719.0,"currency_code":"USD","in_stock":false},{"title":"Cream \/ 6' x 9'","offer_id":44452421337187,"sku":"SHBR12PRICO6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 8' x 10'","offer_id":44452421369955,"sku":"SHBR12PRICO8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 9' x 12'","offer_id":44452421402723,"sku":"SHBR12PRICO9X12","price":1439.0,"currency_code":"USD","in_stock":true},{"title":"Cream \/ Swatch","offer_id":44543236112483,"sku":"FAKE-PSW-SHBR12PRICO","price":719.0,"currency_code":"USD","in_stock":false},{"title":"Grass \/ 6' x 9'","offer_id":44452421435491,"sku":"SHBR12PRIGR6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Grass \/ 8' x 10'","offer_id":44452421468259,"sku":"SHBR12PRIGR8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Grass \/ 9' x 12'","offer_id":44452421501027,"sku":"SHBR12PRIGR9X12","price":1439.0,"currency_code":"USD","in_stock":true},{"title":"Grass \/ Swatch","offer_id":44548231463011,"sku":"FAKE-PSW-SHBR12PRIGR","price":719.0,"currency_code":"USD","in_stock":false},{"title":"Sky \/ 6' x 9'","offer_id":44452421140579,"sku":"SHBR12PRIBL6X9","price":719.0,"currency_code":"USD","in_stock":true},{"title":"Sky \/ 8' x 10'","offer_id":44452421173347,"sku":"SHBR12PRIBL8X10","price":1079.0,"currency_code":"USD","in_stock":true},{"title":"Sky \/ 9' x 12'","offer_id":44452421206115,"sku":"SHBR12PRIBL9X12","price":1439.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/SHBR12PRIRE-5-context_578fb34c-7388-4476-b11f-913cd19aa2c6.jpg?v=1789593280"}],"url":"https:\/\/www.checkout.revivalrugs.com\/collections\/primary.oembed","provider":"Revival Rugs","version":"1.0","type":"link"}