Superfine Hart - Custom

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Superfine Hart - Custom - 5' Wide
5' Wide - 4' Long
$440

Made to Order • Estimated to ship in 15 to 16 weeks

Custom superfine jute flatweave

  • Made in India
  • Unbleached jute on cotton warp
  • Flatweave: approximately .07" thick (2mm)
  • A 5% variance in size, color and texture is to be expected
  • If you need a specific size not listed (ex: 7’6” x 10’2”), contact us here. Please keep in mind there are size restrictions—the minimum and maximum dimensions we can accommodate are as noted in the drop-down.
  • We highly recommend adding a rug pad for stability, comfort, and longevity. Trust us—it’s worth it.

See our Care Guide for more details

  • Spot clean only
  • Vacuum on low power with a non-rotary vacuum or suction attachment
  • Light shedding, fiber breakage, and matting may occur in high-traffic areas

Because Hart is so finely woven, moisture in the air can occasionally make its edges curl up. A simple solve for this is to bend back that corner of the rug so you can curl the edge in the opposite direction, rolling it into a little burrito back and forth until it lies flat. See what we mean here .

Design

Superfine Hart is a custom flatweave rug of unbleached jute—an even finer, more tightly woven version of our most popular jute flatweave, Hart. In this piece we use the finest jute yarn possible, which can only be achieved by machine spinning, and gives this rug its signature low profile. Like the original, its tight weave collects less dust, and it looks great on its own, as well as layered underneath another rug (or two).

Studio Revival

LA · Istanbul · Bhadohi · Mumbai

Before anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.

Material

Jute is a carbon-neutral crop that grows with minimal water, beloved for its golden sheen and natural tonal variation. Its high tensile strength makes it well-suited for high-traffic areas. The cotton backing provides stability and strength.

Maker

We partnered with a small, third-generation weaving house known for their exceptional eye for color and unparalleled flatweaving skills.

Custom Program

Custom rugs are final sale from the time of purchase. The estimated ship time of your custom item can be found below the 'Add to Cart' button and varies based on size. Once the custom piece is produced it is first shipped to our warehouse for a final inspection before we send it to you.