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Overview
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Sustainable
Natural Fiber
Handmade
Ready to Ship
A loop pile rug of 100% New Zealand wool
- Made in India
- 100% New Zealand wool on cotton foundation
- Medium pile (about .3" high)
- Color palette: graphite gray, slate gray, dove gray
- Due to its handmade nature a 5% variance in size, color and texture is to be expected.
- We highly recommend adding a rug pad for stability, comfort, and longevity. Trust us—it’s worth it.
Care
See our Care Guide for more details
- Spot clean only
- Vacuum on low power with a non-rotary vacuum or suction attachment
- Shedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction
Details
Design
A deliciously soft and straightforward piece, the Loop rug has a rarified loop pile construction which places it sort of halfway between flatweave and pile rug: just enough cushion and comfort without being super shaggy.
Studio Revival
LA · Istanbul · Bhadohi · Mumbai
Before anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.
Material
New Zealand wool is a premium material beloved for its long, soft fibers. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding. This wool is woven onto a cotton warp for durability.
Maker
We partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.
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