{"product_id":"wool-hand-loomed-rug-primary-in-cocoa","title":"Primary in Cocoa","description":"\u003c!-- details --\u003e\n\u003cp\u003eVelvety chocolate - Cocoa feels indulgent, like a sweet, warm treat during the chill of winter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCocoa is part of our Primary Collection, handmade wool rugs that invite you to tap into your senses through their rich, solid colors.\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003cli\u003e50% New Zealand wool, 50% Indian wool on 100% cotton foundation\u003c\/li\u003e\n\u003cli\u003eMedium pile: about 1\/3\" thick (8-9mm)\u003c\/li\u003e\n\u003cli\u003eColor palette: puce brown\u003c\/li\u003e\n\u003cli\u003eDue to its handmade nature a 5% variance in size, color and texture is to be expected.\u003c\/li\u003e\n\u003cli\u003eWe highly recommend adding a rug pad for stability, comfort, and longevity. Trust us—it’s worth it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- notes --\u003e\n\u003cp\u003e\u003cb\u003eDesign\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCocoa is a hand-loomed wool rug in a deep and decadent brown hue.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStudio Revival\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLA · Istanbul · Bhadohi · Mumbai\u003c\/p\u003e\n\u003cp\u003eBefore anything is sketched, our in-house design team starts with the weave. Materials, technique, and style then emerge. When finalized, Studio Revival rugs are sampled extensively until each piece is just right.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNew Zealand wool is a premium material beloved for its long, soft fibers. We blend it with other wools to achieve the right texture and durability. Wool’s natural lanolin makes it shiny and hydrophobic, protecting it from dirt and shedding.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaker\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWe partnered with a third-generation, family-run weaving house that specializes in plush pile rugs. Their expertise has helped us improve rug construction for durability and minimal shedding.\u003c\/p\u003e\n\u003c!-- Rug Care --\u003e\n\u003cp\u003eSee our \u003cu\u003e\u003cb\u003e\u003ca href=\"https:\/\/www.revivalrugs.com\/blogs\/blog\/how-to-care-for-your-wool-rug\"\u003eCare Guide\u003c\/a\u003e\u003c\/b\u003e\u003c\/u\u003e for more details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean only\u003c\/li\u003e\n\u003cli\u003eVacuum on low power with a non-rotary vacuum or suction attachment\u003c\/li\u003e\n\u003cli\u003eShedding is typical for most rugs for the first 6-9 months. The shedding quantity and duration varies by foot traffic and rug construction\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHB","offers":[{"title":"Cocoa \/ 6' x 9'","offer_id":44452421238883,"sku":"SHBR12PRIBR6X9","price":719.0,"currency_code":"USD","in_stock":false},{"title":"Cocoa \/ 8' x 10'","offer_id":44452421271651,"sku":"SHBR12PRIBR8X10","price":1079.0,"currency_code":"USD","in_stock":false},{"title":"Cocoa \/ 9' x 12'","offer_id":44452421304419,"sku":"SHBR12PRIBR9X12","price":1439.0,"currency_code":"USD","in_stock":false},{"title":"Cocoa \/ Swatch","offer_id":44548242767971,"sku":"FAKE-PSW-SHBR12PRIBR","price":719.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/files\/SHBR12PRIBR-1-ove_a484123b-3f0e-46f1-b214-1140e725ea92.jpg?v=1789593381","url":"https:\/\/www.checkout.revivalrugs.com\/products\/wool-hand-loomed-rug-primary-in-cocoa","provider":"Revival Rugs","version":"1.0","type":"link"}